BIZ BUILDING BLUEPRINT # 4
This TIP is provided by Joe Chimera, founder of Your Network 4 Success. Our mission is to help businesses and people g rOWAND Pro$per!
The Difference Between a Facebook Group, a Facebook Page and Why You Need Both
CONSIDER THIS: You don’t know the difference between a Facebook Page and a Facebook Group.
Basically, it can be tough because Facebook Groups and Facebook Pages are increasingly becoming more similar. Facebook is always making changes and it can make it hard to keep up with what’s what over there.
For example, an advantage that Facebook Pages used to have is the Page Insights, which allows social media managers to understand how their Page and posts are performing. Now, Facebook Groups include built-in analytics, too — Group Insights.
Here’s a quick overview of the features for each:
- Built-in analytics (Page Insights)
- Page privacy can only be set to public
- Add a call-to-action button (e.g. Sign Up, Book Now, Learn More)
- You can boost your Facebook Page and Page posts with Facebook ads
- Like and comment around Facebook as your business via the Facebook Page.
- Add apps and services to your Facebook Page, so that your fans can easily order a product, make a booking, get a quote and more.
- Built-in analytics (Group Insights)
- Can set your Facebook group as private (Closed or Secret)
- Post documents, create polls, and engage personally in your group.
- Create group chats with your group members.
- Members receive notifications about new posts to the Group.
- You can link your Facebook groups to your Facebook Page.
Now for the reasons why you need both for your business…
Because your business’ Facebook Page is Public, you’ll want to think of it as an advertisement for your goods/services. So put up that beautiful billboard on your cover (which is one of our specialties!) and tell your audience about your latest product, the great special you’re running, etc. This can become a great way to engage current and potential customers.
All that is great, but creating a group takes it a step further. A Facebook Group can be used as a place for engagement among those of your customers who are part of your membership course. Creating a community where members can connect with each other adds tremendous value to your membership course. It allows the community to become their own support group so to speak where they can have their questions answered by their peers.
Having course members in a group gives you, as the business owner, additional benefits as well. You’ll gain insight on possible improvements and/or additions you can make to your course based on the conversations happening in your group.
The group creates an additional avenue to communicate directly with your membership. Post reminders in the group or exclusive special offers. Groups allow you to create polls, too… giving you immediate feedback from your membership base.
As you can see, Pages and Groups in Facebook function quite differently, but with a lot of similarities.
Visit us today to learn how you can harness the power of both for your business.
To learn more today, go to our website Network4Success.com.
Your Network 4 Success is pleased to have brought you this business tip. For 60 other business TIPS or additional BBBlueprints visit our website https://network4success.com/digital-marketing-tips/
You may also want to check out Our Course designed to walk you through the process of building a Fb Group of your own. For a limited time, we are providing the first 20 people who become members of our FB group a 50% discount.
Our goal is to deliver at least one bottom line/profit producing idea you can implement immediately!
Is the value of one bottomline idea worth $50 to you?? Have we accomplished our goal? Please let us know.